Bill is co-founder of Evil Twin Industries, a digital startup focusing on chrono+geo-target marketing for mobile communities. Their first product, yoimin.com, focuses on the lucrative adult rec sports market. The challenge was to give the site a serious and differentiating voice and personality from the other amateur adult sports networking sites in the marketplace.
Bill designed separate architectures for the alpha, beta and V1 versions of the software, as well as the smartphone, tablet and desktop versions. Bill created the graphic DNA also co-wrote copy on the site.
(Company-Evil Twin Industries, Inc., NY)
Bill designed separate architectures for the alpha, beta and V1 versions of the software, as well as the smartphone, tablet and desktop versions. Bill created the graphic DNA also co-wrote copy on the site.
(Company-Evil Twin Industries, Inc., NY)
